The PayPal Official Insider Guide to Mobile Profits: Make Money Anytime, Anywhere by Matt T. Jones

Author:Matt T. Jones
Language: eng
Format: mobi
ISBN: 9780321792167
Publisher: Peachpit Press
Published: 2011-10-06T03:59:36+00:00

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Tip

For many new mobile merchants, the first concern is discoverability. How will consumers find your mobile offering? It’s easy for consumers to locate a big brand just by typing the company name or URL into a browser. Many smaller developers and companies may start with an app because an app store offers improved discoverability.

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This concern is prevalent because consumers still have much to learn from new mobile website or app businesses about their shopping options. But mobile merchants are in flux about the best ways to gain new customers. About half of all mobile merchants spend regularly on mobile advertising to promote their businesses. Other new mobile merchants rather rely on social “viral marketing” by satisfied customers who share good news about their business.

Furthermore, about half of all mobile payment-enabled merchants who own a website have their payment transaction services developed, maintained, and managed in-house, not by an outside service provider.

This do-it-yourself approach may surprise you, considering how we’ve touted the popularity of PayPal Mobile’s payment processing integration. But bear in mind, all partners in the mobile money ecosystem are still in the process of growing the industry together, which creates fascinating business opportunities for everyone.

As far as app developers selling digital goods, the current popular categories remain strong. According to a 2011 Neilsen Research survey, the top 10 apps downloaded by category/percent include: games/64; weather/60; social networking/56; maps/51; search/50; music/44; news/39; entertainment/34; banking/32; and videos/22.

Still, there’s a shift coming in the current trend of packing major app stores wall-to-digital-wall with competing apps. At a time when the sales of downloadable apps is peaking for app stores, as shown in Figure 6.1, merchants are looking for greater choice in how and where they display their apps as a way to generate and retain more revenue.

Figure 6.1. A Gartner Research report on app store downloads from 2010–2013 shows that revenue is still growing and is expected to exceed $29 billion by 2013.

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